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Meet Hugh Hefner's latest muse, Shera.


The occasionally brunette beauty (she's originally a blondie) has been named by jilted playboy mogul, Hugh Hefner as his new squeeze. He tweeted about her, calling her his new girlfriend. "Shera [Bechard] is both our November 2011 Playmate & my new girlfriend," Hef wrote.

The 27-year-old model, who grew up in Canada, starred in the film Sweet Karma in 2009. Hef was rumoured to be dating Playmate Anna Sophia Berglund. But the 85-year-old insists that they're just friends. Hef was engaged to marry Crystal in mid-June. But she called off the wedding at the last hour.


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